Blink: The Power of Publishing a Book without Thinking.
According to Malcolm Gladwell, Blink: The Power of Thinking Without Thinking is "a book about rapid cognition, about the kind of thinking that happens in the blink of an eye." The subject matter for this book has room for potential. However, blink fails to become a relevant and engaging one for six reasons: No Thesis blink is a series of anecdotes about unconscious decision-making. That's it, nothing else. At the beginning of the book, Gladwell narrates short stories to prove that we should trust our snap judgments. However, there is a shift of direction halfway in the book, in which the anecdotes are then used as evidence that unconscious decisions can end with negative consequences. In addition, the book fails to explain how this processes work psychologically or a neurologically, as well as explaining which decision-making procedure works best, the unconscious or the conscious one, and it does not give strategies of how to improve our decision making....